Thursday, July 15, 2010

Introduction to the Class

Welcome to our class blog!

Marketing 490 will be a very exciting, enjoyable, and rewarding learning experience for you. As students and social media "natives" you are well aware of the influence social media has on your personal life and the impact it has on your day-to-day activities.

This class, however, will shift the focus from the impact social media has on you, the individual, to the impact social media has on marketing management.We will be exploring a number of topics that relate to the use of social media in marketing.

The class is designed to provide students with the knowledge necessary to develop a social media marketing campaign. As such, it will focus on both conceptual issues and the technical aspects of social media venues. In addition, social media practitioners have been invited to the class to share their insights on social media.

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